The Role of PR in Disaster Management: A Study of Yobe South LGA, Yobe State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
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- NGN 5000
Background of the Study
Disaster management involves mitigating the impacts of natural and human-made disasters through preparedness, response, recovery, and mitigation strategies. Public relations (PR) plays a pivotal role in disaster management by ensuring effective communication, fostering public awareness, and building trust among stakeholders. In Yobe South Local Government Area (LGA), Yobe State, disasters such as floods, droughts, and insurgency-related crises have necessitated robust disaster management strategies. Research by Ali and Ibrahim (2024) highlights that PR practices, including crisis communication, media engagement, and stakeholder collaboration, are crucial for minimizing disaster impacts and facilitating recovery. This study investigates the role of PR in disaster management in Yobe South LGA, focusing on its strategies, challenges, and outcomes.
1.2 Statement of the Problem
Despite ongoing disaster management efforts in Yobe South LGA, challenges such as misinformation, lack of community engagement, and poor communication often hinder their effectiveness. These issues exacerbate the impacts of disasters, delaying recovery and increasing public distrust. This study examines how PR can address these challenges, exploring its role in enhancing disaster management in Yobe South LGA.
1.3 Objectives of the Study
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To analyze the role of public relations in disaster management in Yobe South LGA.
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To identify challenges faced by PR practitioners in disaster management.
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To propose strategies for improving PR practices in disaster management.
1.4 Research Questions
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How does public relations contribute to disaster management in Yobe South LGA?
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What challenges hinder effective PR efforts in disaster management?
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What strategies can enhance PR practices in disaster management?
1.5 Research Hypotheses
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Public relations significantly enhances the effectiveness of disaster management in Yobe South LGA.
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Challenges such as misinformation and poor community engagement hinder PR efforts in disaster management.
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Improved PR strategies can foster public trust and resilience in disaster management initiatives.
1.6 Significance of the Study
This study provides valuable insights for PR practitioners, disaster management agencies, and policymakers on leveraging PR to improve disaster management. By identifying effective strategies and addressing challenges, it contributes to the development of resilient communities in Yobe South LGA.
1.7 Scope and Limitations of the Study
The study focuses on the role of PR in disaster management within Yobe South LGA, Yobe State, examining its strategies, challenges, and outcomes.
1.8 Operational Definition of Terms
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Public Relations (PR): Strategic communication processes for building relationships between organizations and their stakeholders.
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Disaster Management: Strategies and actions aimed at mitigating the impacts of disasters and facilitating recovery.
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Yobe South LGA: A Local Government Area in Yobe State, Nigeria, affected by various natural and human-made disasters.
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